JBC Coffee Roasters was founded in 1994 as Johnson Brothers Coffee Roasters and is a family-owned specialty coffee roastery located in Madison, Wisconsin. JBC Coffee Roaster’s vision is simple: let the coffee lead the way. Licensed Q grader and experienced international coffee judge/cupper Michael Johnson and his team share their knowledge of and passion for quality coffee with all of their customers. They trek up precarious mountain roads in pick-up trucks while in search of unique farms and growers and meticulously slurp and sniff coffee in their cupping lab in the effort to source and roast the best and most unique coffees available and reward the farmers who grow them with prices typically above and beyond fair-trade mandated rates.
