Peet's Coffee & Tea
Fair Trade Blend
Roaster Location: | Emeryville, California |
Coffee Origin: | Not disclosed |
Roast Level: | Very Dark |
Agtron: | 0/41 |
Review Date: | September 2004 |
Aroma: | 8 |
Acidity: | 7 |
Body: | 8 |
Flavor: | 7 |
Blind Assessment
Big, pungent, flame-born phenols boldly emerge in the dry fragrance. In the hot aroma, lush and mouth-watering double chocolate cake. A dense and chewy coffee with an elegant, silky velvet finish - surprisingly sweet for a coffee pushed to its limits during the roast. (Lindsey Bolger)
Notes
All of the constituents of this blend are certified Fair Trade, meaning small-holding farmers have been paid a "fair" or economically sustainable price for these coffees. If coffee traces its origins to Ethiopia, dark roasting in the United States traces its origins to Peet's. By manipulating temperature and airflow (what Peet's roast master John Weaver calls "the Peet"s 'special sauce'"), Peet's achieves its trade-marked "deep roast" and a pungent, cling-to-your-palate roasted flavor like almost no other. Visit
Who Should Drink It
Wearers of both Birkenstocks and penny loafers. A dark-roasted coffee with bi-coastal appeal.
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This review originally appeared in the September, 2004 tasting report: The Fair-Trade Cup: Quality and Controversy