Blind Assessment

Sweet, simple aroma dominated by walnut and neutral wood notes. In the cup lean in mouthfeel with some raisiny fruit in front, but the main sensation is salty wood - think licking driftwood. The salty/sweet theme continues in the finish, though the fruit hangs on, an agreeably soft banana-like sensation. It's difficult to assign a rating to such an oddly woody, lifeless beverage; but it does show sweetness and a little agreeable fruit, hence the 78 as opposed to, say, 60, or 50, or 0.

Notes

A pre-ground supermarket brand launched in 2007, Simply Smooth describes itself as "Gentle on Your Stomach." The process used to reduce acidity apparently happens during the roasting; perhaps simply involving a very slow roast, a common strategy used to reduce acidity. But other processes, like steaming to remove the acidy wax on the green bean, may be involved as well. Clearly contains some coffees of the robusta species. Folgers is a brand of Procter & Gamble. Visit www.folgers.com or call 800-937-9745 for more information.

Who Should Drink It

Those supermarket shoppers too impatient or too budget-strained to shop for a better-tasting stomach-friendly option.

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